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Steelceramics Blazes New Path for the Future of Modern Drinkware with the Launch of New Portable Artisanal Cup

Geneva, Switzerland – November 1, 2021. Steelceramics, an up-and-coming collaboration between bespoke luxury jeweler Sara Verdier and an accomplished engineer, announced today that together, they’re blazing a new path for the future of modern drinkware with the launch of its latest product, the Steelceramics Cup.

Now available for purchase in multiple colors, the portable artisanal cup’s hybrid construction combines the best properties of stainless steel and ceramic and is designed to provide a safe and elevated drinking experience for the picky and well-informed consumers of today. On the inside, the proprietary, ceramic coating layer protects the consumer from the harmful effects of metal leaching while also preserving the original taste of the drink by eliminating any residual smell or metallic flavor often associated with stainless steel. Externally, the stainless-steel exterior is shatterproof, and its double wall construction keeps hot drinks hot for three hours and cold drinks cold for six hours.

Taking design inspiration from Japanese minimalism, the cup’s versatile functionality blended with its contemporary aesthetic makes it the perfect option to be used anytime, anywhere. With three beautiful colors in the Luxury Matte series including grey, blue and pink, plus the Brilliant White from the Brilliant series, there is sure to be something for all tastes and styles. Priced at $34.95, each 12oz cup also includes a beechwood spoon, silicone straw set and spill proof slider lid.

“Our design ethos is about form and function amidst sense and sensibility, the result when a jeweller’s romanticism and craftsmanship meet the precision and eye-for-detail of an engineer,” said Verdier. “With a growing understanding of how poorly made stainless-steel drinkware can adversely affect our health, we are on a mission to design and manufacture drinkware that not only provides a perfectly safe but also an enjoyable drinking experience, anytime anywhere. At the end of the day, your drink should always taste, smell and be the optimal temperature as you expect it to be.”

Recently, numerous studies have showed that steel drinkware has a high potential to leach nickel and chromium at 85°C/ 185°F or when in prolonged contact with acidic beverages like tea, fruit juices and coffee. This can cause a number of adverse effects on a person’s health including allergic contact dermatitis and increase the risk of cancer, primarily lung cancer.

Despite these negative health effects, steel drinkware remains a popular choice due to its shatterproof and thermal properties. To address this, Steelceramic uses a proprietary manufacturing process to bind ceramic particles onto hardened 304 food-grade stainless steel, allowing the cup to combine the advantages of stainless steel and ceramic while negating the disadvantages of stainless-steel drinkware such as metal leaching and taste alteration.

The Steelceramics ceramic coating is non-toxic, food safe and fully compliant with regulations from the U.S. FDA and the EU. This means any materials that come into contact with food must not leach into food at levels harmful to human health and must not change the taste, smell or composition of food in an unacceptable way which results in there being no lead, no cadmium, no nickel, no PFOA and no PFOS used within the cup. The ceramic coating is environmentally friendly and contains zero carbon, while the manufacturing process also consumes less energy and emits 50 percent less carbon dioxide.

“With the Steelceramics Cup being introduced to the market, gone are the days of wondering if what you reach for day-in and day-out is going to harm your mind, body or spirit in any way,” said Verdier. “From its eclectic design to its lightweight and comfortable hold, this cup is guaranteed to be the most perfect companion wherever you go, whether it’s at home, at work or running around town. This is just the first of numerous products from our brand that will be designed to make your life easier, healthier and more accessible.”

About Steelceramics
What started as a mere school-age friendship between a jeweler and and engineer nearly thirty years ago has now sparked a collaboration to bridge the gap between age-old approaches and new-age sensibility. After more than three years of product development and thirty development prototypes, Steelceramics was born on their idea that by forging various materials together, a drinkware can combine the advantages of multiple materials while eliminating as many disadvantages as possible.

About Sara Verdier
Sara Verdier is a Swiss jeweler who is steadfast on creating exquisite bespoke designs inspired by love. She wanted as many people as possible to experience the same joy that she and her father’s clients had. This is the inspiration behind her established ready-to-wear collections. Through the use of high quality yet accessible material such as premium sterling silver and diamond simulants, her and her team of skilled craftsmen are able to create jewelry that looks and feels like jewelry that is worth much more, resulting in accessible elegance and inspiring love for a new generation of customers.

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